3 ways to build your personal brand using LinkedIn

“If you want to get started towards your goals, you first need to see what those goals are. Many people come to me after years of working 70 hours a week with no direction in life. And once they add up the number of hours they work, it’s easy to see how little time is left to make memories with their families, which they still say is one of their priorities. If your goal is to spend quality time with your family, then why spend it working?”

In this episode, Pros&Babes founder and CEO Kinia Romanowska is joined by award-winning online marketer Scott Aaron to discuss key ways you can use LinkedIn to showcase your strengths, build valuable networks and create opportunities for more fulfilling careers.

Listen to this episode if you want to discover the secret to making a unique brand out of your passions and integrating career ambitions with your family life.

Scott Aaron is an online network expert who helps people achieve their professional and business goals by building authority and growing profitable networks online. Connect with Scott at www.scottaaron.net and join his Facebook group www.facebook.com/groups/linkedinleadsforlife.

0:00 Intro

2:02 Meet Scott

5:56 Lessons from living an imbalanced life 

10:51 Why work-life boundaries are key to your visibility  

1511 The secret to making profitable connections 

18:37  Why most people never live out their passions

22:45  Why LinkedIn is the go-to platform for building your brand 

26:08  Valuable connections vs. vanity metrics 

28:49 Connect with Scott

32:39 Endnotes

If you’re enjoying the show, I’d be so grateful if you left us a review on Spotify/Apple so we can reach more moms, just like you. No one should be alone with the crushing overwhelm of trying to balance family and career life.


Want more support from moms just like you? Join us for live sessions for support and networking: https://www.prosandbabes.com/stem-mom-webinars


Kinia Romanowska, BA, MA, is a well-traveled award-winning journalist turned entrepreneur, maternity leave strategist, and working parent whisperer. A wife and mom of three passionate about making sure the next generation doesn’t experience the “Motherhood Penalty,” she is the founder and CEO of Pros&Babes and creator of the MoMBA (Mom MBA), the pioneering 360-leadership and personal development program for the busy, ambitious mom in Canada. She is the host of the “Engineer Your Success, Leadership, and Life Harmony #likeamother” podcast.